Community
Launching and developing communities, running day-to-day operations and communicating with audiences.
Contributed to building 20+ communities
Oleksandr Balitskyi
Community
& Brand
Marketer
As an iGaming Community Lead in Tier 1 markets, I connect community development with brand positioning, trust and reputation.
I’ll select a case study for your role or challenge.
My experienceGameDeviGamingFinTechB2B & B2C
01 / What I take ownership of
From audience conversations
to owning the community function
Brand
Brand positioning, Online Reputation Management and Search Engine Reputation Management to build audience trust.
Experience across B2B and B2C
Ownership
Leading the community function, managing budgets and reporting campaign results to the Chief Marketing Officer.
3 years in leadership roles
Responsibilities, scale and my role in each type of project.
Explore my expertise02 / My journey
I started with communities
And grew alongside them
From small World of Warcraft communities and large Rust servers to community and brand marketing in Tier 1 iGaming and B2B FinTech.
Over six years, the markets and scale changed. My responsibilities grew with them.
More about me03 / Work and ideas
A practical next step
Expertise
Expertise in community and brand marketing
I develop communities and work on brand positioning and reputation. I take ownership of community operations and lead the function across B2C and B2B.
I’ll select a case study for your role or challenge.
01 / Experience in numbers
The scale I’ve worked with
6 years
Working with communities
From freelance work and my own gaming projects to professional community roles.
3 years
In leadership roles
Leading community functions and gradually taking on broader responsibilities.
20+
Communities
Contributed to building more than twenty communities throughout my career.
100k+ WAU
In Tier 1 iGaming communities
Experience managing communities with over 100,000 weekly active users.
100k+ MAU
In gaming communities
Built and managed Rust servers with over 100,000 monthly active users.
$10–15k
In monthly budgets
Budget management and reporting within my community and brand responsibilities.
02 / Areas of expertise
What I can take responsibility for
01Community development
Responsibilities
- Building the community function ahead of a product launch.
- Creating and developing gaming communities.
- Running day-to-day community operations and audience engagement.
My role and ownership
My roles have ranged from building communities hands-on to owning the entire function. My experience includes 100k+ weekly active users in Tier 1 iGaming and 100k+ monthly active users in Rust.
02Positioning and brand communications
Responsibilities
- Developing brand positioning.
- Building trust through audience communications.
- Connecting community and brand responsibilities through shared processes.
My role and ownership
In late 2025, I took on brand responsibilities in Tier 1 iGaming alongside the community function, with ownership of the related processes.
03Online Reputation Management
Responsibilities
- Online Reputation Management: monitoring brand mentions, reviews and audience feedback across digital channels.
- Search Engine Reputation Management: monitoring brand-related search results and the review pages people discover there.
- Responding to questions and feedback with consistent communication that builds trust in the product.
My role and ownership
Reputation and trust formed part of my brand responsibilities. I connect Online Reputation Management and Search Engine Reputation Management with hands-on community experience.
04Leading the community function
Responsibilities
- Organising and coordinating community operations.
- Setting priorities and overseeing the function.
- Taking full ownership of the community and its performance.
My role and ownership
Three years of leadership experience. Full ownership of the community function at a later stage in Tier 1 iGaming and in B2B FinTech in a Tier 3 market.
05Budgets and reporting
Responsibilities
- Managing and reporting on monthly budgets of $10–15k.
- Checking that traffic aligns with campaign objectives.
- Reporting campaign results to the Chief Marketing Officer.
My role and ownership
I took on these responsibilities when my role expanded in late 2025. During my earlier operational work in Tier 1 iGaming, I did not manage budgets.
Want to see this experience in practice?
I’ll select a case study for your role or challenge.03 / Markets and business models
Different audiences
Different contexts
GameDevB2C
Gaming communities
World of Warcraft, large Rust servers and pre-launch community preparation for Pokeworld NFT.
iGamingB2C · Tier 1
iGaming Community Lead
Experience as an iGaming Community Lead for large CS2 projects in Tier 1 markets, with ownership of community operations, performance and related brand processes.
FinTechB2B · Tier 3
Leading the community function
Leading the community function for a B2B FinTech project, with full responsibility for its operations.
My own projects · Tier 2
Alongside my other roles, I owned several large IT communities on Telegram for CIS audiences until early 2026.
Next step
Need a case study
for your challenge?
Tell me about the role or challenge, and I’ll select the most relevant case study from my portfolio.
I’ll select a case study for your role or challenge.
About me
From gaming communities to community and brand marketing
I’m Oleksandr Balitskyi, a Community & Brand Marketer with experience as an iGaming Community Lead in Tier 1 markets. I have six years of experience working with communities, including three years in leadership roles.
During that time, I’ve contributed to building more than twenty communities and worked with gaming, iGaming and FinTech projects across B2C and B2B.
I’ll select a case study for your role or challenge.
01 / My professional journey
How my experience
and responsibilities grew
01
The beginning
From World of Warcraft to Rust
My journey began with freelance work and small gaming communities, including communities around World of Warcraft. I later built and managed large Rust servers with over 100,000 monthly active users.
The scale of my work gradually grew, from individual communities to large gaming projects.
02
2022
My first major professional offer
In 2022, I received my first major professional offer through KWORK: a mid-level Community Manager role at Pokeworld NFT. I was responsible for building the community function ahead of launch.
The project closed before reaching the market due to regulatory issues. This experience taught me about preparing a community for a product launch.
03
From 2024
Community operations in iGaming
From 2024, I worked with large CS2 projects in Tier 1 iGaming, handling their community operations end to end.
At that stage, I did not yet manage budgets or hold full ownership of community performance. My responsibilities expanded over time.
04
Late 2025
iGaming Community Lead and brand responsibilities
In late 2025, I also took on brand responsibilities in Tier 1 iGaming: shaping positioning, building trust and maintaining brand reputation through Online Reputation Management and Search Engine Reputation Management.
At this point, I took full ownership of the community function and its processes, along with managing and reporting on monthly budgets of $10,000–15,000.
I monitored whether traffic aligned with campaign objectives and reported results to the Chief Marketing Officer. My experience includes managing Tier 1 iGaming communities with over 100,000 weekly active users.
$10–15k / month100k+ WAU · iGaming · Tier 1
05
The next stage
Leadership in B2B FinTech
My next step was leading the community function for a B2B FinTech project in a Tier 3 market, with full ownership of the function.
Today
Today, I combine hands-on community development with work on brand positioning, trust and reputation.
My experience spans Tier 1 in iGaming, Tier 2 through my own Telegram projects and Tier 3 in B2B FinTech.
Experience relevant to your challenge
Want to see this experience
in a case study?
Tell me about the role you’re hiring for or the challenge your team is facing. I’ll personally select a relevant case study from my portfolio.
I’ll select a case study for your role or challenge.
Services
Build your community
Give your brand direction
I help teams turn community and brand goals into a clear strategy, practical operations and measurable priorities. Start with a free conversation, or choose the level of support your project needs.
I’ll select a case study for your role or challenge.
01 / Ways to work together
The right support
for your next step
Start here
Initial consultation
Free
First consultation
We discuss your project, its current challenges and what kind of help would be useful.
- Review your goals and context
- Identify the main community or brand challenges
- Discuss a suitable next step
A focused next conversation
Follow-up consultation
Per follow-up consultation
A dedicated discussion to review progress, work through open questions and decide what to do next.
- Review your current approach
- Work through a specific challenge
- Define practical recommendations
A written direction
Community & brand strategy
One-time strategy development
A tailored written strategy your team can use to plan and organise its community and brand work.
- Goals, audiences and strategic priorities
- Recommended channels and communication approach
- Roadmap, KPI framework and budget planning
From planning to implementation
Monthly project support
One month of support · After consultation
Project support after an initial consultation: implementation, operations and team guidance, built around a tailored 90-day roadmap.
- Roadmap, KPIs and budget planning
- Operational processes, guides and playbooks
- Internal employee training and ongoing guidance
02 / Monthly project support
Monthly support
A 90-day roadmap
After an initial consultation, I help implement your strategy, organise community operations and review progress with your team. We work from a tailored 90-day roadmap and agree on the scope of support before starting.
90-day roadmap
Clear stages, priorities, responsibilities and milestones that turn the strategy into an actionable plan.
KPIs & reporting
Agree on success measures, establish a baseline and track progress. Metrics reflect the project’s goals, including retention, engagement or conversion where relevant.
Budget & resources
Plan the budget around activities, tools and team resources. Review spending priorities as the project develops.
Community operations
Define day-to-day workflows, responsibilities, moderation, communication routines and escalation processes.
Guides & playbooks
Create practical internal documentation: working instructions, communication guidance and repeatable processes the team can use.
Internal team training
Train employees on the approach, tools and workflows. Help them apply the guides and handle real project situations.
03 / How the work unfolds
Direction and implementation
Review and refinement
Days 01–30
Audit & direction
Understand the product, audience and current setup. Agree on goals, KPIs, responsibilities, budget and the 90-day roadmap.
Days 31–60
Build & implement
Put the priority activities into practice. Organise operations, create guides and train employees on the working processes.
Days 61–90
Measure & refine
Review progress against the agreed KPIs. Adjust the approach and resource allocation, reinforce team routines and plan the next steps.
The roadmap plans 90 days ahead. We agree on the scope of support and adapt the stages to your project’s needs.
Let’s discuss your project
Start with a conversation
Tell me about your product, team and challenge. The initial consultation is free, and we can decide on the next step together.
I’ll select a case study for your role or challenge.
Original articles
Ideas from the work
I write about digital brands, community development and retention, drawing on the projects and challenges I’ve worked with.
I’ll select a case study for your role or challenge.
01 / Published writing
Community & brand
The reasons people return
Community and brand: how businesses can win in a new era of customer relationships
Trust, customer experience and business impact
How AI-driven search, service quality and community interactions shape customer trust, retention and business outcomes — with a careful look at measuring community value.
Read on DOUOpens the original article in Ukrainian in a new tab.
Retention and trust: staying ahead in a new era of customer relationships
From acquisition to lasting customer relationships
Why brands need to build relationships beyond an advertising impression, and how community, useful communication and customer service can support long-term loyalty.
Read on SPEKAOpens the original article in Ukrainian in a new tab.
Community as an owned communication asset
How Brand & Retention work together in GameDev
A practical look at how community infrastructure connects brand communication with retention — from public and private touchpoints to Discord automation and opt-in Telegram channels.
Read on GameDev DOUOpens the original article in Ukrainian in a new tab.
From ideas to your project
Want to see a relevant case?
Tell me about your role or challenge. I’ll personally select a case study that puts this experience into context for your team.
I’ll select a case study for your role or challenge.